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Management & Leadership Search Management & Leadership Management & LeadershipBrain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
Pear Press Search Pear Press by John Medina Search John Medina
Product Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.
About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
Customer Reviews:
Well written, easy to read, puts your brain to work..
This is not the classical book, on how the brain works.
It's written in a language that avoids complexity and jargon, but it will make the concepts strike home.
I'm planning to pass it on to my kids when I'm finish with it.
Bet you find yourself using at least a couple of the rules after reading it!
I originally was going to give this book just 3-stars. Because despite how well the information is organized and interesting anecdotes throughout to keep ones attention, I still found myself occassionally feeling like I was reading a teacher's lecture and wanting to skim. I also felt some of the rules seemed rather self-evident (like the importance of repeating things to remember them).
But, a funny thing happened after I finished it. I found myself sharing the rules and support of them with others, and it led to some very interesting conversations that only supported the rules more. Particular favorites of mine are gender differences between brains, the myth of multi-tasking and the eye-opening experiments on the effects of sleep deprivation, naps and timing yourself for your brains peak performance. I also found myself using some of them.
Bottom Line: If you want some fascinating and useful tidbits on improving your brains performance (and who doesn't?), this book is worth reading!
John Medina, pure genius 
For those who find the average classroom or cubicle a frustration, Medina's insight's could greatly help you make them enjoyable. I am totally impressed with what he's teaching me and plan to implement his suggestions as much as I can.
Interesting book
As a school counselor, this book is insightful yet a quick read. This book does not get bogged down in the details but is informative enough to understand the inner workings of the brain in order for readers to apply the knowledge to their personal lives.
Sharp and inspiring
Very good book. THe way it is presented is consistent with the content. And all the Web material is really helpful too. A book to share and to discuss with others. Well done !!!
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